The traditional marketing model was to obtain as many eyeballs on your own product or service’s message as possible and hope a percentage of customers purchase. Yellow pages, radio advertising, direct mail, television commercials, magazine ads, etc.. are types of these traditional advertising methods. These conventional types of marketing are no more effective as many consumers have become blind to the ‘one way’ messaging. The message has been overdone and folks no longer trust advertisers. A recently available survey discovered that only 14% of individuals trust ads while 76% of individuals trust consumer recommendations. Accordingly, more marketers began seeking alternative ways to connect with potential consumers.
Marketing on Social Media Marketing firm was originally made popular by utilizing Websites and optimizing the websites through Search Engine Optimization (SEO) techniques. While still an advisable strategy, SEO has been updated by Blogging platforms 2.0 strategies, such as social media marketing. Social media marketing is when companies utilize Blogging platforms 2.0 platforms, such as for example blogs, social media sites (like Facebook, Google+, Foursquare, Twitter, & YouTube) and other emerging online marketing tools. The benefit of web 2 2.0 platforms versus traditional method of advertising, and even traditional online marketing, is that it involves ‘two-way communication’, where users are empowered to generate content and businesses are incentivized to communicate with their customers.
The days of broadcasting your product or services message out to the masses and hoping for a response are gone. People don’t want to obtain nameless, faceless companies. Not only are consumers paying attention to the ‘man behind the curtain’, but they also wish to know what others say about your service or product. A recent study concluded that 80% folks Internet using moms were influenced by word-of-mouth from family and friends when coming up with a purchase decision. No other media platform permits small businesses to benefit from consumer word of mouth advertising like social media marketing.
Benefits Of Social Media Marketing
Increased New Customer Acquisitions – The main advantage of social media marketing is that you will have the opportunity for connecting with networks of potential customers that you would otherwise be unable to come across utilizing other traditional marketing techniques and even SEO.
Word of Mouth Marketing- Word of mouth marketing has always been probably the most influential solution to generate sales. With social media marketing, it is possible to create raving fans who will voluntarily promote your product and services to their networks of friends. Of course, if your service or product is poor, you may suffer the reverse benefits of this.
Brand Awareness – Branding your organization using social media marketing is much simpler, faster, and less costly to achieve than the traditional advertising medium or even website marketing.
Customer Retention – Blogging platforms 2.0 platforms are the perfect places to talk to your customers about services, special promotions, or merely to educate them on your own business. Through consistent, FREE communication, you can keep your company before your customer’s eyeballs that may in turn lead to repeat business and referrals. Remember, the main element to this kind of communication is to be content rich; avoid these avenues to pitch your service or product.
Rapid Results – The effective and successful implementation of a social media plan will create almost immediate results for the business. This increase could be quantified through increased site traffic, increased lead acquisition, and ultimately more sales. Unlike radio or TV ads, where your customers disappear once the ads set off air, these blogging platforms 2.0 platform benefits will continue long-term provided that the communication and updating of your social media marketing presence is maintained.